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Powering ahead in the race of eTourism
Today
the World Wide Web is accepted as the
mainstream consumer media in the world of
Tourism, but yet another revolution is
currently in progress with potentially
similar impact. The Whole Wired World
is evolving from a B2B and B2C market medium
to a social and sharing channel. The
remarkable role of social media, using
generated contests, viral marketing practice
and mobile media follow-ups will completely
revolutionized the way wholesaler’s
research, market, and distribute travel
products globally.
This change has far more important
implications for business, not just in the
Tourism sector, which has generally embraced
the Web as a marketing tool and now need to
further adapt to this characteristic change.
As a result we ask ourselves what is this
change?
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