“Unique Choice”, the leading wholesale tour operator in the region which was founded in 1994 with Head office being incorporated in Riyadh, KSA won the Best Foreign Tour Operator Award (premier) for West Asia/ Africa from The Ministry of Tourism in Malaysia.

The Malaysia Tourism Award is the highest accolade for individuals and organizations, whose outstanding contributions play a significant role in the success of Malaysia's tourism industry and it is a remarkable achievement for Unique Choice to have won such a prestigious award.

The Ministry of Tourism in Malaysia conducted the Award ceremony to Medal the finest and distinct Tourism Industry players. The Ceremony took place at the Putrajaya International Convention Centre on 9^th of January, 2010. The event was graced by the presence of the Deputy Prime Minister YAB Tan Sri Muhyiddin Hj Mohd Yassin, who represented the Honourable Prime Minister of Malaysia.

YB Dato’ Sri Dr. Ng Yen Yen, the Minister of Tourism Malaysia, praised the winners and finalists for their product and service excellence. Thereafter he praised the Industry players who have shown originality and creativity in their mission to develop the tourism Industry’s Vision.

The Event was a tremendous success with eight hundred guest representing Travel and Tourism industry and Unique Choice was one among the thirty nine award winners from twelve categories. This was a Prestigious Award and also regarded as a tribute to those who have outclassed and supported the development of Tourism in Malaysia. It also acts as an encouragement for participants to strive for the highest level of professionalism and quality in both products and services.